Jose Luis is London’s most influential Latin DJs and cultural curators, pioneering the city’s urban Latin sound for over two decades. Originally from Venezuela, he has been instrumental in bringing reggaeton, Latin house, salsa, and global club rhythms to international audiences long before they hit the mainstream.
Founder of LatinoLife , Jose Luis is also the Artistic Director of LatinoLife in the Park, the UK’s largest Latin music festival. He has performed at major festivals worldwide — from Glastonbury and Notting Hill Carnival to international stages across Europe and beyond. He co-curates stages at the Lambeth Country Show and SXSW London, and works with the PRS Foundation, the British Council, and the Arts Council England to develop UK-based Latino talent.
A true tastemaker, Jose Luis continues to bridge cultures and generations through his high-energy sets and visionary cultural programming.